Priming and habituation for faces: Individual differences and inversion effects.

Immediate repetition priming for faces was examined across a range of prime durations in a threshold identification task. Similar to word repetition priming results, short duration face primes produced positive priming whereas long duration face primes eliminated or reversed this effect. A habituation model of such priming effects predicted that the speed of identification should relate to the prime duration needed to achieve negative priming. We used face priming to test this prediction in two ways. First, we examined the relationship between priming effects and individual differences in the target duration needed for threshold performance. Second, we compared priming of upright and inverted faces. As predicted, the transition from positive to negative priming as a function of prime duration occurred more slowly for inverted faces and for individuals with longer threshold target durations. Additional experiments ruled out alternative explanations.