Zerwic J J, Grandfield K, Kavanaugh K, Berger B, Graham L, Mershon M
University of Illinois at Chicago, Chicago, Illinois 60612, USA.
Educ Health (Abingdon). 2010 Aug;23(2):267. Epub 2010 Jul 23.
The ability to effectively communicate through posters and podium presentations using appropriate visual content and style is essential for health care educators.
To offer suggestions for more effective visual elements of posters and podium presentations.
We present the experiences of our multidisciplinary publishing group, whose combined experiences and collaboration have provided us with an understanding of what works and how to achieve success when working on presentations and posters. Many others would offer similar advice, as these guidelines are consistent with effective presentation. FINDINGS/SUGGESTIONS: Certain visual elements should be attended to in any visual presentation: consistency, alignment, contrast and repetition. Presentations should be consistent in font size and type, line spacing, alignment of graphics and text, and size of graphics. All elements should be aligned with at least one other element. Contrasting light background with dark text (and vice versa) helps an audience read the text more easily. Standardized formatting lets viewers know when they are looking at similar things (tables, headings, etc.). Using a minimal number of colors (four at most) helps the audience more easily read text. For podium presentations, have one slide for each minute allotted for speaking. The speaker is also a visual element; one should not allow the audience's view of either the presentation or presenter to be blocked. Making eye contact with the audience also keeps them visually engaged.
Health care educators often share information through posters and podium presentations. These tips should help the visual elements of presentations be more effective.
对于医疗保健教育工作者而言，能够通过海报和讲台展示，运用恰当的视觉内容和风格进行有效沟通至关重要。
为海报和讲台展示中更有效的视觉元素提供建议。
我们介绍了多学科出版团队的经验，其综合经验与合作让我们了解到在制作展示和海报时哪些做法可行以及如何取得成功。许多人会给出类似建议，因为这些准则与有效展示是一致的。
研究结果/建议：在任何视觉展示中都应关注某些视觉元素：一致性、对齐、对比和重复。展示在字体大小和类型、行距、图形与文本的对齐以及图形大小方面应保持一致。所有元素应至少与其他一个元素对齐。浅色背景搭配深色文本（反之亦然）有助于观众更轻松地阅读文本。标准化格式能让观众知道他们何时看到的是类似内容（表格、标题等）。使用最少数量的颜色（最多四种）有助于观众更轻松地阅读文本。对于讲台展示，每分配一分钟的演讲时间准备一张幻灯片。演讲者也是一个视觉元素；不应让观众对展示或演讲者的视线受阻。与观众进行眼神交流也能让他们在视觉上保持参与度。
医疗保健教育工作者经常通过海报和讲台展示来分享信息。这些提示应有助于使展示的视觉元素更有效。
