Department of Psychology, University of Minnesota, 75 East River Road, Minneapolis, MN 55455, USA.
Crisis. 2010;31(5):247-54. doi: 10.1027/0227-5910/a000032.
Determining optimal methods for preventing suicide continues to be an elusive goal.
The study examines benefits and possible untoward effects of public service announcements (PSAs) for young adults.
Young adult participants (N = 279) were randomly assigned to one of three conditions: (a) a billboard simulation, (b) a 30-s TV ad simulation, and (c) a no-information condition.
Largely replicating a study previously conducted with adolescents, the results provided some evidence of the benefit of the simulated TV ad (e. g., increased knowledge, perceived as useful), but it also provided some evidence of untoward effects for the billboard (e. g., viewers were less likely to endorse help-seeking strategies, normative beliefs were altered for high-risk participants).
These results are preliminary but nevertheless highlight the need for carefully researching existing messages prior to market diffusion, so that the well-intended efforts of preventionists can meet their desired goals.
确定预防自杀的最佳方法仍然是一个难以实现的目标。
本研究考察了针对年轻成年人的公益广告（PSA）的益处和可能的不良影响。
将年轻成年参与者（N=279）随机分配到以下三种条件之一：（a）广告牌模拟，（b）30 秒电视广告模拟，和（c）无信息条件。
在很大程度上复制了先前在青少年中进行的一项研究，结果提供了一些模拟电视广告有益的证据（例如，增加知识，被认为有用），但也为广告牌提供了一些不良影响的证据（例如，观众不太可能认可寻求帮助的策略，高危参与者的规范信念发生了改变）。
这些结果是初步的，但 nevertheless 强调了在广泛传播之前需要仔细研究现有的信息，以便预防人员的善意努力能够达到他们期望的目标。
