Ftanou Maria, Cox Georgina, Nicholas Angela, Spittal Matthew J, Machlin Anna, Robinson Jo, Pirkis Jane
a Centre for Mental Health, Melbourne School of Population Health , The University of Melbourne.
b Orygen, The National Centre of Excellence in Youth Mental Health , The University of Melbourne.
Health Commun. 2017 Apr;32(4):493-501. doi: 10.1080/10410236.2016.1140269. Epub 2016 Jun 16.
Media campaigns have received increased attention as an intervention for combating suicide. Suicide prevention campaigns involving public service announcements (PSAs) have not been well described and have been subject to minimal evaluation. This study aimed to identify suicide prevention PSAs from around the world and analyze and describe their content. We searched the Internet for short, English-language PSAs that had been screened as part of suicide prevention campaigns and identified 35. Most commonly, these PSAs focused on the general population and/or people who might be at risk of suicide, and had a particular emphasis on young people. Almost 60% promoted open discussion about suicide, around 50% indicated that the life of a suicidal person was important, about 40% acknowledged the suffering associated with suicidal thoughts and feelings, about 25% stressed that suicide is preventable, and about 20% focused on the devastating impact of suicide for those left behind. Most PSAs promoted some sort of support for people at risk of suicide, usually a helpline or website. Although these messages appeared appropriate and practical there is a lack of research on the impact that they may have on people with varying degrees of suicide risk. Further work is needed to ensure that they are consistent with theories of behavior change, and that they are having their desired impacts.
作为一种防治自杀的干预措施,媒体宣传活动受到了越来越多的关注。涉及公益广告(PSA)的自杀预防宣传活动尚未得到充分描述,且评估极少。本研究旨在识别全球范围内的自杀预防公益广告,并分析和描述其内容。我们在互联网上搜索作为自杀预防宣传活动一部分进行过筛选的简短英语公益广告,共识别出35条。这些公益广告最常关注的是普通人群和/或可能有自杀风险的人群,特别强调年轻人。近60%的广告提倡对自杀进行公开讨论,约50%指出自杀者的生命很重要,约40%承认与自杀念头和感受相关的痛苦,约25%强调自杀是可预防的,约20%关注自杀对遗属的毁灭性影响。大多数公益广告提倡为有自杀风险的人提供某种支持,通常是一条求助热线或一个网站。尽管这些信息看起来恰当且实用,但对于它们可能对不同程度自杀风险的人产生的影响缺乏研究。需要进一步开展工作,以确保它们与行为改变理论相一致,并产生预期的影响。