Department of Marketing, Shidler College of Business, University of Hawaii, Manoa, Honolulu, HI 96822, USA.
Health Commun. 2010 Dec;25(8):718-25. doi: 10.1080/10410236.2010.521915.
This study investigates preferences for patient-physician decision-making in an emerging economy with an Asian culture. A survey of 445 randomly sampled women, aged 20-40 in Hanoi, Vietnam, revealed that pre-consultation attitudes were most positive toward a "shared" decision-making approach with the physician for contraceptive method choice. However, following random assignment to one of three vignettes (passive, shared or autonomous) featuring a young Vietnamese woman reaching a contraceptive method decision with her physician, preference was highest for the "autonomous" approach. Furthermore, discordance between pre-consultation preference for decision-making style and the physician's decision-making style negatively impacted evaluations under some but not all circumstances. This study demonstrates that, despite living in a hierarchic Asian culture, active participation in contraceptive method choice is desired by many urban Vietnamese women. However, there is variation on this dimension and adjusting the physician's style to be concordant with patient preference appears important to maximizing patient satisfaction.
本研究调查了在具有亚洲文化的新兴经济体中,患者与医生在决策方面的偏好。对越南河内 445 名年龄在 20 至 40 岁之间的随机抽样女性进行的调查显示,在避孕方法选择方面,大多数人在咨询前最倾向于与医生“共同”做出决策。然而,在随机分配给三个情景(被动、共同或自主)之一后,一位年轻的越南女性与她的医生一起做出避孕方法决策,偏好最高的是“自主”方法。此外,在某些但不是所有情况下,咨询前对决策风格的偏好与医生的决策风格不一致会对评估产生负面影响。本研究表明,尽管生活在等级森严的亚洲文化中,但许多越南城市女性还是希望积极参与避孕方法的选择。然而,在这方面存在差异,调整医生的风格以与患者的偏好保持一致对于最大限度地提高患者满意度非常重要。