Department of Social Psychology, Universidad Autónoma de Madrid, CantoBlanco, Madrid, Spain 28049.
Health Commun. 2010 Dec;25(8):726-36. doi: 10.1080/10410236.2010.521914.
Negative emotional appeals do not always help to reduce risk behaviors. We report two studies about a new strategy based on the presentation of appeals with mixed sequential emotions (e.g., sadness/fear-joy/relief). Study 1 shows that a mixed message generates lower post-message discomfort than an exclusively negative message; moreover, in this first study, reported probability of performing the risk behavior, binge drinking, in the future is also lower in the mixed condition. Study 2 replicates these results and relates them to the extended parallel process model (EPPM) (Witte, 1992). Here, the mixed emotional message again generates lower post-message discomfort than the negative one, and participants are motivated to control the danger (response efficacy is evaluated more positively in the mixed condition).
负面情感诉求并不总是有助于降低风险行为。我们报告了两项研究，这两项研究基于呈现混合顺序情感的诉求的新策略（例如，悲伤/恐惧-喜悦/宽慰）。研究 1 表明，混合信息比纯粹的负面信息产生的信息后不适感更低；此外，在这项第一项研究中，报告的未来进行风险行为（ binge drinking ）的可能性在混合条件下也较低。研究 2 复制了这些结果，并将其与扩展平行过程模型（EPPM）（Witte，1992）联系起来。在这里，混合情绪信息再次比负面信息产生更低的信息后不适感，并且参与者有动力控制危险（混合条件下对反应效果的评价更为积极）。
