Moreno Megan A, Swanson Michael J, Royer Heather, Roberts Linda J
School of Medicine and Public Health, Department of Pediatrics, University of Wisconsin-Madison, USA.
J Pediatr Adolesc Gynecol. 2011 Apr;24(2):85-9. doi: 10.1016/j.jpag.2010.10.004. Epub 2010 Dec 28.
Sexual reference display on a social networking web site (SNS) is associated with self-reported sexual intention; females are more likely to display sexually explicit content on SNSs. The purpose of this study was to investigate male college students' views towards sexual references displayed on publicly available SNSs by females.
Focus groups.
One large state university.
Male college students age 18-23.
All tape recorded discussion was fully transcribed, then discussed to determine thematic consensus.
A trained male facilitator asked participants about views on sexual references displayed on SNSs by female peers and showed examples of sexual references from female's SNS profiles to facilitate discussion.
A total of 28 heterosexual male participants participated in seven focus groups. Nearly all participants reported using Facebook to evaluate potential female partners. Three themes emerged from our data. First, participants reported that displays of sexual references on social networking web sites increased sexual expectations. Second, sexual reference display decreased interest in pursuing a dating relationship. Third, SNS data was acknowledged as imperfect but valuable.
Females who display sexual references on publicly available SNS profiles may be influencing potential partners' sexual expectations and dating intentions. Future research should examine females' motivations and beliefs about displaying such references and educate women about the potential impact of these sexual displays.
社交网站（SNS）上的性暗示展示与自我报告的性意图相关；女性更有可能在社交网站上展示露骨的性内容。本研究的目的是调查男大学生对女性在公开的社交网站上展示的性暗示的看法。
焦点小组。
一所大型州立大学。
年龄在18 - 23岁的男大学生。
所有录音讨论都被完整转录，然后进行讨论以确定主题共识。
一名经过培训的男性主持人询问参与者对女性同龄人在社交网站上展示的性暗示的看法，并展示女性社交网站个人资料中的性暗示示例以促进讨论。
共有28名异性恋男性参与者参加了7个焦点小组。几乎所有参与者都报告使用脸书来评估潜在的女性伴侣。我们的数据中出现了三个主题。第一，参与者报告社交网站上的性暗示展示增加了性期望。第二，性暗示展示降低了追求恋爱关系的兴趣。第三，社交网站数据虽被认为不完美但有价值。
在公开的社交网站个人资料上展示性暗示的女性可能会影响潜在伴侣的性期望和约会意图。未来的研究应该调查女性展示此类暗示的动机和信念，并教育女性了解这些性展示的潜在影响。
