Kasbo Abe
Verasoni.
J Med Pract Manage. 2010 Nov-Dec;26(3):152-5.
The healthcare marketing game has radically changed. Medical practices must rely on strategies instead of tactics to better separate themselves from the competition. The Internet has become a disruptive force in marketing, tipping the balance and control of the reputations of medical practices to the patient. Done right, medical practices can harness this new energy to attract new patients and keep current patients loyal.
医疗保健营销格局已发生了根本性变化。医疗机构必须依靠战略而非策略，才能更好地在竞争中脱颖而出。互联网已成为营销领域的一股颠覆性力量，打破了平衡，将医疗机构声誉的控制权交到了患者手中。如果运用得当，医疗机构可以利用这一新力量来吸引新患者，并保持现有患者的忠诚度。
