Department of Psychology, The Graduate Center, City University of New York, Brooklyn, NY 11210, USA.
Psychol Sci. 2011 Mar;22(3):295-9. doi: 10.1177/0956797611398497. Epub 2011 Feb 9.
Can sweet-tasting substances trigger kind, favorable judgments about other people? What about substances that are disgusting and bitter? Various studies have linked physical disgust to moral disgust, but despite the rich and sometimes striking findings these studies have yielded, no research has explored morality in conjunction with taste, which can vary greatly and may differentially affect cognition. The research reported here tested the effects of taste perception on moral judgments. After consuming a sweet beverage, a bitter beverage, or water, participants rated a variety of moral transgressions. Results showed that taste perception significantly affected moral judgments, such that physical disgust (induced via a bitter taste) elicited feelings of moral disgust. Further, this effect was more pronounced in participants with politically conservative views than in participants with politically liberal views. Taken together, these differential findings suggest that embodied gustatory experiences may affect moral processing more than previously thought.
甜的食物是否会让人对他人产生友善、正面的评价？那令人作呕、味道苦涩的食物又会如何呢？有多项研究表明，生理上的厌恶与道德上的厌恶有关，但尽管这些研究得出了丰富且有时令人瞩目的结果，却没有研究将味觉与道德联系起来，因为味觉千差万别，可能会对认知产生不同的影响。本研究旨在探讨味觉感知对道德判断的影响。参与者在饮用了甜味饮料、苦味饮料或水之后，对各种道德违规行为进行了评价。结果表明，味觉感知确实会影响道德判断，例如，通过苦味诱发的生理厌恶会引起道德厌恶感。此外，在政治观点保守的参与者中，这种影响比在政治观点自由的参与者中更为明显。这些差异化的发现表明，身体的味觉体验可能比之前认为的更能影响道德处理过程。
