健康传播研究中的方法多样性与整合。

Methodological diversity and integration in health communication inquiry.

机构信息

Center for Health and Risk Communication, George Mason University, Fairfax, VA 22030-4444, USA.

出版信息

Patient Educ Couns. 2011 Mar;82(3):285-91. doi: 10.1016/j.pec.2011.01.020.

DOI:10.1016/j.pec.2011.01.020

Abstract

Research on health communication is complicated by myriad individual, organizational, and societal factors that influence health-related decisions and behaviors, making it difficult to control for secular trends (uncontrolled social and environmental influences) that affect health care and health promotion practices. Sophisticated research on health communication must take into account the numerous situational, psychological, and societal factors to fully examine the often hidden dynamics of health care and health promotion. This essay examines major research challenges, strategies, and opportunities for making sense of the complexities of health communication processes, recommending the power of methodological diversity and integration for health research.

摘要

健康传播研究受到众多个体、组织和社会因素的影响，这些因素会影响与健康相关的决策和行为，因此很难控制影响医疗保健和健康促进实践的长期趋势（不受控制的社会和环境影响）。复杂的健康传播研究必须考虑到众多情境、心理和社会因素，以充分研究医疗保健和健康促进的这些常常隐藏的动态。本文探讨了理解健康传播过程复杂性的主要研究挑战、策略和机会，并建议采用方法多样性和整合的力量来进行健康研究。