Males prefer a larger bust size in women than females themselves: an experimental study on female bodily attractiveness with varying weight, bust size, waist width, hip width, and leg length independently.

What determines a female figure as attractive and is there a consensus of both sexes in judging female bodily attractiveness? To answer these questions, an extensive experiment was conducted using high-quality photographic stimulus material, several systematically varied figure parameters (weight, hip width, waist width, bust size, and leg length), and a large sample of 34,000 participants. The results showed that women prefer slightly wider hips, a narrower waist, and longer legs than men (highly significant but small effects). A clear difference was found with regard to the ideal bust size: 40% of men but only 25% of women preferred a large bust. The findings are discussed with respect to the changed role of women in Western industrialized countries who tend to concentrate on their career rather than on reproduction, and the effect of a curvaceous body with a large-sized bust on social perception.