Department of Pediatrics, Section of Adolescent Medicine, University of Wisconsin, Madison, WI 53705, USA.
Am J Mens Health. 2011 Sep;5(5):413-20. doi: 10.1177/1557988310394341. Epub 2011 Mar 15.
Perceived peer alcohol use is a predictor of consumption in college males; frequent references to alcohol on Facebook may encourage alcohol consumption. Content analysis of college males' Facebook profiles identified references to alcohol. The average age of 225 identified profiles was 19.9 years. Alcohol references were present on 85.3% of the profiles; the prevalence of alcohol was similar across each undergraduate grade. The average number of alcohol references per profile was 8.5 but increased with undergraduate year (p = .003; confidence interval = 1.5, 7.5). Students who were of legal drinking age referenced alcohol 4.5 times more than underage students, and an increase in number of Facebook friends was associated with an increase in displayed alcohol references (p < .001; confidence interval = 0.009, 0.02). Facebook is widely used in the college population; widespread alcohol displays on Facebook may influence social norms and cause increases in male college students' alcohol use.
感知到的同伴饮酒行为是大学生饮酒的预测因素；在 Facebook 上频繁提及酒精可能会鼓励饮酒。对大学生 Facebook 个人资料的内容分析确定了与酒精有关的内容。225 个已确定的个人资料的平均年龄为 19.9 岁。85.3%的个人资料中存在酒精参考；每个本科年级的酒精流行率相似。每个个人资料的酒精参考平均数量为 8.5，但随着本科年级的增加而增加（p =.003；置信区间为 1.5，7.5）。法定饮酒年龄的学生比未成年学生提及酒精的次数多 4.5 倍，而 Facebook 好友数量的增加与显示的酒精参考数量的增加有关（p <.001；置信区间为 0.009，0.02）。Facebook 在大学生群体中广泛使用；在 Facebook 上广泛展示酒精可能会影响社会规范，并导致男大学生饮酒量增加。
