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薄荷烟与吸烟起始:烟草业视角。

Menthol cigarettes and smoking initiation: a tobacco industry perspective.

机构信息

Library and Center for Knowledge Management, 530 Parnassus Avenue, University of California, San Francisco, CA 94143-0840, USA.

出版信息

Tob Control. 2011 May;20 Suppl 2(Suppl_2):ii12-9. doi: 10.1136/tc.2010.041954.

Abstract

OBJECTIVES

To determine what the tobacco industry knew about menthol cigarettes and the initiation of smoking.

METHODS

Based on Food and Drug Administration staff-supplied research questions we used a snowball sampling strategy to search the Legacy Tobacco Documents Library (http://legacy.library.ucsf.edu) between February and April 2010. Of the approximately 11 million documents available in the LTDL, the iterative searches returned tens of thousands of results. Researchers reviewed 2634 documents and 128 were deemed relevant to one or more of the research questions.

RESULTS

The documents show that menthol is added to cigarettes in part because it is known to be an attractive feature to inexperienced smokers who perceive menthol cigarettes as less harsh and easier to smoke and because of their availability from friends and family. Second, the tobacco industry found that some youths smoke menthols because they perceive them to be less harmful than non-menthol cigarettes. A key product design issue concerns whether to increase brand menthol levels to appeal to the taste preferences of long-term menthol smokers or keep menthol levels lower to appeal to inexperienced smokers. Marketing studies showed that the companies carefully researched the menthol segment of the market in order to recruit younger smokers to their brands. The industry tracked menthol cigarette usage by age, gender and race to inform product development and marketing decisions.

CONCLUSIONS

Menthol is a prominent design feature used by cigarette manufacturers to attract and retain new, younger smokers.

摘要

目的

确定烟草业对薄荷醇香烟和吸烟起始的了解。

方法

基于食品和药物管理局工作人员提供的研究问题,我们于 2010 年 2 月至 4 月间使用滚雪球抽样策略,在 Legacy Tobacco Documents Library(http://legacy.library.ucsf.edu)中进行搜索。在 LTDL 中提供的约 1100 万份文件中,迭代搜索返回了数万份结果。研究人员审查了 2634 份文件,其中 128 份被认为与一个或多个研究问题有关。

结果

这些文件表明,薄荷醇被添加到香烟中部分是因为它被认为是一个有吸引力的特征,吸引那些没有经验的吸烟者,他们认为薄荷醇香烟不那么刺鼻,更容易吸烟,而且因为它们可以从朋友和家人那里获得。其次,烟草业发现,一些年轻人吸烟草醇是因为他们认为它们比非薄荷醇香烟危害小。一个关键的产品设计问题是,是否要提高品牌薄荷醇的含量,以吸引长期吸食薄荷醇的吸烟者的口味偏好,还是保持较低的薄荷醇含量,以吸引没有经验的吸烟者。营销研究表明,这些公司仔细研究了薄荷醇市场的细分市场,以便将年轻吸烟者吸引到他们的品牌。该行业通过年龄、性别和种族来跟踪薄荷醇香烟的使用情况,为产品开发和营销决策提供信息。

结论

薄荷醇是香烟制造商用来吸引和留住新的、年轻的吸烟者的一个突出的设计特点。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/0a9d/3088463/e18b5f61b2da/tobaccocontrol41954fig1.jpg

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