Department of History, Virginia Tech, Blacksburg, Virginia 24061-0117, USA.
Subst Use Misuse. 2011;46(7):859-71. doi: 10.3109/10826084.2011.570616.
Addiction films have been shaped by the internal demands of a commercial medium. Specifically, melodrama, as a genre, has defined the limits of the visual representation of addiction. Similarly, the process of intermedialization has tended to induce a metamorphosis that shapes disparate narratives with diverse goals into a generic filmic form and substantially alters the meanings of the texts. Ultimately, visual representations shape public perceptions of addiction in meaningful ways, privileging a moralistic understanding of drug addiction that makes a complex issue visually uncomplicated by reinforcing "common sense" ideas of moral failure and redemption.
成瘾影片受到商业媒介内在需求的影响。具体而言，情节剧作为一种类型，限定了成瘾的视觉表现的界限。同样，媒介融合的过程往往会引起一种变形，将具有不同目标的不同叙述方式塑造成一种通用的电影形式，并极大地改变了文本的意义。最终，视觉表现以有意义的方式塑造了公众对成瘾的看法，使人们对药物成瘾有一种道德主义的理解，这种理解通过强化道德失败和救赎的“常识”观念，使一个复杂的问题在视觉上变得简单化。
