Institute for Communication Research, Department of Telecommunications, Indiana University, Bloomington, Indiana 47405-5501, USA.
J Health Commun. 2011 Nov;16(10):1072-87. doi: 10.1080/10810730.2011.571336. Epub 2011 Jun 9.
In this article, the authors investigated responses to pictures of products whose use is socially or legally restricted for teens and young adults (e.g., beer, liquor, cigarettes). The authors theorized and found that these pictures are motivationally relevant and therefore elicit automatic activation in the appetitive/approach or aversive/defensive motivational systems, which leads to increased attention, arousal, emotional response, and memory for the risky products. The authors also found that these responses are mediated by individual differences in motivational reactivity. The authors suggest that placing images of these products in prevention messages may work against the prevention goal by increasing appetitive activation and positive emotion in populations more inclined to take risks.
在这篇文章中，作者研究了青少年和年轻人对其使用受到社会或法律限制的产品图片的反应（例如，啤酒、白酒、香烟）。作者从理论上推断并发现，这些图片在动机上是相关的，因此会在食欲/接近或厌恶/防御性动机系统中自动激活，从而导致对这些高风险产品的注意力、唤醒、情绪反应和记忆增加。作者还发现，这些反应受到动机反应性个体差异的调节。作者认为，在预防信息中放置这些产品的图片可能会通过增加风险倾向人群的食欲激活和积极情绪而适得其反，违背预防目标。
