World Lung Foundation, 61 Broadway, Suite 2800, New York, NY 10006, USA.
Tob Control. 2011 Nov;20(6):439-41. doi: 10.1136/tc.2010.041269. Epub 2011 Jun 18.
Mass media campaigns, while often expensive, are proven, cost-effective interventions and should not be considered out-of-reach, especially where governments have some sway over media markets, where large media discounts are possible or where other novel strategies can be employed.
大众媒体宣传活动虽然费用高昂，但已被证实是具有成本效益的干预措施，不应被视为遥不可及，尤其是在政府对媒体市场具有一定影响力的地方、能够获得较大媒体折扣的地方或可以采用其他新颖策略的地方。
