School of Nursing and Midwifery, Flinders University, South Australia, Australia.
Aust N Z J Public Health. 2011 Aug;35(4):319-24. doi: 10.1111/j.1753-6405.2011.00725.x.
Trust is a crucial component of food safety and governance. This research surveyed a random selection of the population to examine its level of trust in a variety of 'actors' and organisations in the food chain.
A computer-assisted telephone interviewing (CATI) survey addressing trust in the food system was administrated during October to December 2009 to a random sample of 1,109 participants across all states (response rate 41.2%).
Farmers enjoyed high levels of trust, whereas politicians were considered less trustworthy. Supermarkets were afforded more trust than media and news outlets. Logistic regression analysis determined that two socio-demographic variables - age and education level - were significantly associated with trust in food actors, with young people finding the media the least trustworthy.
Our respondents invested the most trust in farmers, possibly indicating an awareness and appreciation of primary food production among the Australian public. The finding that young people's trust in the media is low challenges media use in social marketing campaigns aimed to improve health and nutrition in younger age groups.
Health education, including nutrition education, needs to consider the channels of communication most suited to age and social grouping.
信任是食品安全和治理的关键组成部分。本研究通过随机抽样调查了一部分人群，以调查他们对食物链中各种“行为者”和组织的信任程度。
2009 年 10 月至 12 月期间，采用计算机辅助电话访谈（CATI）对所有州的 1109 名随机参与者进行了一项关于对食品系统信任的调查（回应率为 41.2%）。
农民享有很高的信任度，而政客则被认为不太值得信任。超市比媒体和新闻机构更受信任。逻辑回归分析确定了两个社会人口统计学变量——年龄和教育水平——与对食品行为者的信任显著相关，年轻人发现媒体最不值得信任。
我们的受访者对农民的信任度最高，这可能表明澳大利亚公众对初级食品生产有了认识和欣赏。年轻人对媒体的信任度较低的发现，对旨在改善年轻人群体健康和营养的社会营销活动中的媒体使用提出了挑战。
健康教育，包括营养教育，需要考虑最适合年龄和社会群体的沟通渠道。
