Wilson Annabelle M, Withall Elizabeth, Coveney John, Meyer Samantha B, Henderson Julie, McCullum Dean, Webb Trevor, Ward Paul R
Discipline of Public Health, School of Health Sciences, Flinders University, Adelaide, SA, Australia.
School of Public Health and Health Systems, University of Waterloo, Waterloo, Ontario, Canada.
Health Promot Int. 2017 Dec 1;32(6):988-1000. doi: 10.1093/heapro/daw024.
The article presents a best practice model that can be utilized by food system actors to assist with (re)building trust in the food system, before, during and after a food incident defined as 'any situation within the food supply chain where there is a risk or potential risk of illness or confirmed illness or injury associated with the consumption of a food or foods' (Commonwealth of Australia. National Food Incident Response Protocol. Commonwealth of Australia, Canberra, 2012). Interviews were undertaken with 105 actors working within the media, food industry and food regulatory settings across Australia, New Zealand (NZ) and the United Kingdom (UK). Interview data produced strategy statements, which indicated participant views on how to (re)build consumer trust in the food system. These included: (i) be transparent, (ii) have protocols and procedures in place, (iii) be credible, (iv) be proactive, (v) put consumers first, (vi) collaborate with stakeholders, (vii) be consistent, (viii) educate stakeholders and consumers, (ix) build your reputation and (x) keep your promises. A survey was designed to enable participants to indicate their agreement/disagreement with the ideas, rate their importance and provide further comment. The five strategies considered key to (re)building consumer trust were used to develop a model demonstrating best practice strategies for (re)building consumer trust in the food system before, during and after a food incident. In a world where the food system is increasingly complex, strategies for (re)building and fostering consumer trust are important. This study offers a model to do so which is derived from the views and experiences of actors working across the food industry, food regulation and the media.
本文提出了一个最佳实践模型，食品系统参与者可利用该模型，在被定义为“食品供应链中任何存在与食用一种或多种食品相关的疾病风险或潜在风险、确诊疾病或伤害的情况”（澳大利亚联邦。《国家食品事件应对协议》。澳大利亚联邦，堪培拉，2012年）的食品事件发生之前、期间和之后，协助（重新）建立对食品系统的信任。研究人员对澳大利亚、新西兰（NZ）和英国（UK）媒体、食品行业和食品监管领域的105名参与者进行了访谈。访谈数据产生了策略声明，这些声明表明了参与者对于如何（重新）建立消费者对食品系统信任的看法。这些看法包括：（i）保持透明，（ii）制定协议和程序，（iii）具备可信度，（iv）积极主动，（v）将消费者放在首位，（vi）与利益相关者合作，（vii）保持一致，（viii）对利益相关者和消费者进行教育，（ix）树立声誉，以及（x）信守承诺。设计了一项调查，以便参与者表明他们对这些观点的同意/不同意程度，对其重要性进行评分，并提供进一步评论。用于（重新）建立消费者信任的五个关键策略被用来开发一个模型，该模型展示了在食品事件发生之前、期间和之后（重新）建立消费者对食品系统信任的最佳实践策略。在一个食品系统日益复杂的世界中，（重新）建立和培养消费者信任的策略非常重要。本研究提供了一个这样的模型，该模型源自食品行业、食品监管和媒体领域参与者的观点和经验。
