The Johns Hopkins School of Public Health, Baltimore, Maryland, USA.
J Health Commun. 2011;16 Suppl 1:77-89. doi: 10.1080/10810730.2011.596916.
This article addresses use of the Internet and Web 2.0 technologies by racial and ethnic minorities and explores the potential opportunities and challenges in leveraging Web 2.0 approaches to impact health disparities. These opportunities and challenges include developing approaches and methods to (a) identify strategies for integrating social media into health promotion interventions focused on major health-related issues that affect members of medically underserved groups; (b) amalgamate techniques to leverage and connect social-media technologies to other evidence-informed online resources; (c) integrate health communication best practices, including addressing health literacy issues; (d) capitalize on social networking to enhance access and communication with health care providers; and (e) advance current efforts and ongoing expansion of research participation by individuals from underserved communities.
本文探讨了少数族裔使用互联网和 Web 2.0 技术的情况，并探讨了利用 Web 2.0 方法来影响健康差异的潜在机会和挑战。这些机会和挑战包括开发方法和手段，以：(a)确定将社交媒体融入关注影响医疗服务不足群体成员的主要健康相关问题的健康促进干预措施的策略；(b)结合利用和连接社交媒体技术与其他循证在线资源的技术；(c)整合健康传播最佳实践，包括解决健康素养问题；(d)利用社交网络增强与医疗保健提供者的访问和沟通；以及 (e)推进当前努力和扩大服务不足社区个人的研究参与。
