Grunert Klaus G
MAPP - Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Haslegaardsvej 10, DK-8210 Aarhus V, Denmark.
Meat Sci. 2006 Sep;74(1):149-60. doi: 10.1016/j.meatsci.2006.04.016. Epub 2006 May 6.
Using the food-related lifestyle model as a conceptual framework, one possible trend each is discussed for the following four components of food-related lifestyle: quality aspects, ways of shopping, cooking methods, and purchase motives. These trends refer to the increasing use of extrinsic cues in quality perception, shopping fast and easy vs. shopping in specialized outlets, the role of convenience and meat avoidance in cooking, and the role of concerns about the meat production process in purchasing. Indicators for each of these trends are discussed.
以与食物相关的生活方式模型作为概念框架，针对与食物相关的生活方式的以下四个组成部分，分别讨论了一种可能的趋势：质量方面、购物方式、烹饪方法和购买动机。这些趋势包括在质量感知中越来越多地使用外在线索、快速便捷购物与在专业商店购物、烹饪中便利性和避免肉类的作用，以及购买时对肉类生产过程的关注的作用。还讨论了这些趋势各自的指标。
