Harrar Vanessa, Piqueras-Fiszman Betina, Spence Charles
Department of Experimental Psychology, Somerville College, University of Oxford, South Parks Road, Oxford OX1 3UD, UK.
Perception. 2011;40(7):880-2. doi: 10.1068/p7040.
The flavour and pleasantness of food and drinks are affected by their colour, their texture or crunch, and even by the shape and weight of the plate or glass. But, can the colour of the bowl also affect the taste of the food it contains? To answer this question we served popcorn in four different coloured bowls, and participants rated sweetness, saltiness, and overall liking. The sweet popcorn, in addition to being sweet, was perceived as saltier when eaten out of a coloured (as compared to a white) bowl, and vice versa for the salty popcorn. These results demonstrate that colour in bowl design can be used to elicit perceptions of sweetness and saltiness in real foods.
食物和饮料的风味与愉悦感会受到其颜色、质地或脆度的影响，甚至还会受到盘子或杯子的形状和重量的影响。但是，碗的颜色会影响其中所盛食物的味道吗？为了回答这个问题，我们用四种不同颜色的碗盛放爆米花，让参与者对甜度、咸度和总体喜爱程度进行评分。甜爆米花除了本身的甜味之外，从彩色碗（与白色碗相比）中食用时会被认为更咸，而咸爆米花则反之。这些结果表明，碗的设计颜色可用于引发对真实食物甜度和咸度的感知。
