UMR 6232, CI-NAPS, CNRS, CEA, University of Caen & University of Paris Descartes, Paris, France.
Emotion. 2012 Oct;12(5):926-31. doi: 10.1037/a0026788. Epub 2012 Feb 6.
Dual-process theories have suggested that emotion plays a key role in the framing effect in decision-making. However, little is known about the potential impact of a specific positive or negative emotional context on this bias. We investigated this question with adult participants using an emotional priming paradigm. First, participants were presented with positive or negative affective pictures (i.e., pleasant vs. unpleasant photographs). Afterward, participants had to perform a financial decision-making task that was unrelated to the pictures previously presented. The results revealed that the presentation framed in terms of gain or loss no longer affected subjects' decision-making following specific exposure to emotionally pleasant pictures. Interestingly, a positive emotional context did not globally influence risk-taking behavior but specifically decreased the risk propensity in the loss frame. This finding confirmed that a positive emotional context can reduce loss aversion, and it strongly reinforced the dual-process view that the framing effect stems from an affective heuristic belonging to intuitive System 1.
双过程理论认为，情绪在决策中的框架效应中起着关键作用。然而，对于特定的积极或消极情绪背景对这种偏差的潜在影响知之甚少。我们使用情绪启动范式调查了成年参与者的这个问题。首先，参与者会看到积极或消极的情绪图片（即愉快与不愉快的照片）。之后，参与者必须执行一个与之前呈现的图片无关的财务决策任务。结果表明，在特定地接触愉快的情绪图片后，以收益或损失来呈现的框架不再影响主体的决策。有趣的是，积极的情绪环境不会全局地影响冒险行为，而是特定地降低了在损失框架下的风险倾向。这一发现证实了积极的情绪环境可以减少损失厌恶，并且强烈支持了双重过程理论，即框架效应源于属于直觉系统 1 的情感启发式。
