Aubin Francois, Atoyan Hasmik, Robert Jean-Marc, Atoyan Tigran
Cognitive Group, 1155 René Lévesque West, Suite 2500, Montreal, QC, Canada, H3B 2K4.
Work. 2012;41 Suppl 1:5266-73. doi: 10.3233/WOR-2012-0016-5266.
This paper explains how a product's usefulness may be defined and measured. Many aspects of consumer product assessments are conducted sub-consciously and this process is closely examined. A product's usefulness can be evaluated by measuring its advantages over alternative solutions based on specific criteria associated with fundamentals needs. When multiple criteria are involved, different weights are assigned to each. It should take into account the context in which the product is used. For the purpose of this paper, we use a formula to determine the relative usefulness of a variety of products in different contexts. We conclude that aspects of product's usefulness, connected with sub-conscious human decision making processes, can be a major factor in predicting acceptance and rejection rates.
本文解释了如何定义和衡量产品的有用性。消费品评估的许多方面是在潜意识中进行的，并且对这一过程进行了仔细研究。产品的有用性可以通过根据与基本需求相关的特定标准衡量其相对于替代解决方案的优势来评估。当涉及多个标准时，会为每个标准分配不同的权重。它应该考虑产品使用的背景。出于本文的目的，我们使用一个公式来确定各种产品在不同背景下的相对有用性。我们得出结论，与人类潜意识决策过程相关的产品有用性方面，可能是预测接受率和拒绝率的一个主要因素。
