Perception Lab, School of Psychology, University of St Andrews, Fife, UK.
Am J Public Health. 2012 Feb;102(2):207-11. doi: 10.2105/AJPH.2011.300405. Epub 2011 Dec 15.
Fruit and vegetable consumption is inadequate among adults in the United States; this contributes to preventable morbidity and mortality. More effective dietary intervention strategies are needed. Recently, interventions that advertise the consequences of behavior for appearance have been successful in modifying sun-exposure habits and tobacco use. Such an approach might also facilitate dietary improvement. Consumption of carotenoid-rich fruit and vegetables positively affects skin color, which influences perceptions of health and attractiveness, and promoting such an effect may motivate target audiences to increase consumption of this important food group. This approach represents a novel direction for the field and is potentially suitable for cost-effective, population-level dissemination through the visual media.
美国成年人的水果和蔬菜摄入量不足；这导致了可预防的发病率和死亡率。需要更有效的饮食干预策略。最近，宣传行为对外观影响的干预措施已经成功地改变了日晒习惯和吸烟习惯。这种方法也可能促进饮食改善。摄入富含类胡萝卜素的水果和蔬菜会对肤色产生积极影响，这会影响人们对健康和吸引力的看法，而促进这种效果可能会促使目标受众增加对这一重要食物群体的消费。这种方法代表了该领域的一个新方向，并且可能适合通过视觉媒体进行具有成本效益的、面向大众的传播。
