Look at my poster! Active gaze, preference and memory during a poster session.

In science, as in advertising, people often present information on a poster, yet little is known about attention during a poster session. A mobile eye-tracker was used to record participants' gaze during a mock poster session featuring a range of academic psychology posters. Participants spent the most time looking at introductions and conclusions. Larger posters were looked at for longer, as were posters rated more interesting (but not necessarily more aesthetically pleasing). Interestingly, gaze did not correlate with memory for poster details or liking, suggesting that attracting someone towards your poster may not be enough.