School of Health Science, RMIT University, Bundoora, Victoria 3083, Australia.
J Sci Food Agric. 2012 Nov;92(14):2782-7. doi: 10.1002/jsfa.5664. Epub 2012 Apr 3.
Increasingly, Australians are choosing to consume organically produced food, but only a small percentage consume organic food exclusively, and there is little information in the scientific literature that describes their actual level of intake. In order to provide a more meaningful description of Australian organic consumers the 'Organic Consumption Survey' and 'Organic Food Intake Survey' were conducted online in 2010. The aims were to provide information about the characteristics of regular organic consumers and quantify levels of organic consumption.
The majority of participants (n = 318) were female (80.3%), 25-55 years old (80.3%), living in urban areas (61.2%), born in Australia (68.9%) and were in a healthy weight range (55.5%). Organic fruit and vegetables had the highest uptake by organic consumers and meat products the lowest. The majority of participants consumed at least 65% organic food in their diet, including 35% certified organic food.
A better understanding of organic consumers may help to serve the long-term interests of the organic industry and other stakeholders of food marketing. Clearer definitions of organic consumers may also inform research evaluating the purported health benefits of organic foods.
越来越多的澳大利亚人选择食用有机食品，但只有一小部分人完全食用有机食品，而且科学文献中几乎没有描述他们实际摄入量的信息。为了更准确地描述澳大利亚有机消费者，我们于 2010 年在网上开展了“有机消费调查”和“有机食品摄入调查”。这些调查旨在提供有关定期食用有机食品消费者特征的信息，并量化其有机食品的摄入量。
大多数参与者（n=318）为女性（80.3%），年龄在 25-55 岁之间（80.3%），居住在城市地区（61.2%），在澳大利亚出生（68.9%），体重处于健康范围（55.5%）。有机水果和蔬菜是有机消费者摄入最多的食物，而肉类产品则最少。大多数参与者的饮食中至少有 65%的食物是有机食品，其中包括 35%的有机认证食品。
更好地了解有机消费者可能有助于服务有机产业和食品营销其他利益相关者的长期利益。更明确地定义有机消费者也可能有助于评估有机食品所谓的健康益处的研究。
