Department of Information Management, National Taipei College of Business, No. 321 Sec. 1 Jinan Road, Taipei, Taiwan, Republic of China.
Cyberpsychol Behav Soc Netw. 2012 May;15(5):245-50. doi: 10.1089/cyber.2011.0403. Epub 2012 Apr 10.
Based on Social Penetration theory, this study explores the topics that bloggers disclose on their blogs, and in the real world. A total of 1,027 Taiwanese bloggers participated in this online survey, which revealed that bloggers self-disclosed nine topics (attitude, body, money, work, feelings, personal, interests, experiences, and unclassified). Further, we examined the depth and width of what bloggers self-disclosed to three target audiences (online audience, best friend, and parents), confirming that their disclosure is significantly different for each of these target audiences. Bloggers seemingly express themselves to their best friends the most, followed by parents and online audiences, both in depth and in width. The "wedge model," proposed by Altman and Taylor (1973), has been extended to online relationships in this study. In comparison to male bloggers, female bloggers seemed to disclose more to their best friends and parents in their daily lives; however, no significant difference was observed in their disclosure to online audiences. Younger bloggers (<20 years old) seemed to disclose a wider range of topics; however, there was no significant difference in the depth of their disclosure on their blogs. Discussions of these results are also presented.
本研究基于社会渗透理论，探讨了博主在博客和现实世界中所披露的主题。共有 1027 名台湾博主参与了这项在线调查，结果显示博主自我披露了九个主题（态度、身体、金钱、工作、感情、个人、兴趣、经历和未分类）。此外，我们还考察了博主向三个目标受众（在线受众、最好的朋友和父母）自我披露的深度和广度，证实了他们的披露在每个目标受众中都有显著差异。博主似乎最愿意向最好的朋友表达自己，其次是父母和在线受众，无论是在深度还是在广度上。本研究将 Altman 和 Taylor（1973）提出的“楔子模型”扩展到了在线关系中。与男性博主相比，女性博主在日常生活中似乎更愿意向最好的朋友和父母透露更多信息；然而，她们在向在线受众透露信息方面没有显著差异。年轻的博主（<20 岁）似乎披露了更广泛的话题；然而，他们在博客上披露信息的深度没有显著差异。我们还对这些结果进行了讨论。
