De Giusti Maria, Mannocci Alice, Miccoli Silvia, Palazzo Caterina, Di Thiene Domitilla, Scalmato Valeria, Ursillo Paolo, Monteduro Maria Antonietta, Turri Alberto, Mazzoli Pier Giovanni, Boccia Antonio, La Torre Giuseppe
Sezione di Igiene, Dipartimento di Sanità Pubblica e Malattie Infettive, Sapienza Università di Roma.
Ig Sanita Pubbl. 2012 Jan-Feb;68(1):69-84.
The objectives of this study were to evaluate the effectiveness of corporate communication activities carried out during the A(H1N1) pandemic influenza in Italy and to identify educational needs of health professionals with regards to crisis communication. The study compared two samples representing respectively the general population and health professionals, living in different regions of northern, central and southern Italy. A self-administered questionnaire was used, with questions on knowledge about preventive measures during a pandemic and on satisfaction with the adopted communication campaigns. Study results highlight that both samples had very little knowledge of appropriate preventive behaviors to be adopted during a pandemic. The sample of health professionals received a greater amount of information about the pandemic with respect to the general population and showed a strong interest toward the problem of receiving adequate training in risk communication. The degree of knowledge about preventive measures is directly proportional to the existence of institutional communication activities and to having consulted a health professional.
本研究的目的是评估意大利甲型H1N1流感大流行期间开展的企业沟通活动的有效性，并确定卫生专业人员在危机沟通方面的教育需求。该研究比较了分别代表意大利北部、中部和南部不同地区普通人群和卫生专业人员的两个样本。采用了一份自填式问卷，其中包含有关大流行期间预防措施的知识以及对所采用沟通活动的满意度的问题。研究结果表明，两个样本对大流行期间应采取的适当预防行为的了解都很少。与普通人群相比，卫生专业人员样本获得了更多有关大流行的信息，并对接受风险沟通方面的充分培训问题表现出浓厚兴趣。对预防措施的了解程度与机构沟通活动的存在以及咨询卫生专业人员直接相关。
