Prosocial effects of media.

Parents, teachers, health care providers, and other caring adults worry about the harmful influence of media messages and images on children and teens and wonder how to recognize and encourage positive and healthy use of media. For decades, experts have commented on the power of media. Media depictions can lead to negative attitudes and behavior in some young viewers. This article discusses whether prosocial, tolerant, and cooperative attitudes and behavior can be learned and imitated by children and adolescents and whether media can nurture or stimulate creativity or actively promote health and well-being in young consumers.