Tweneboah-Koduah Ernest Yaw, Braimah Mahama, Otuo Priscilla Ntriwaa
Department of Marketing and Customer Management, University of Ghana Business School, Legon, Ghana.
Health Mark Q. 2012;29(2):130-45. doi: 10.1080/07359683.2012.678257.
The purpose of this study is to assess the various communications strategies designed to promote insecticide-treated nets (ITN) use among pregnant women and children. This study is an exploratory study into the communications activities by institutions involved in malaria prevention in Ghana. In-depth interviews were conducted and the data were analyzed. We found that most of the interventions are aimed at encouraging the target markets to acquire ITNs, although most messages on malaria prevention are not integrated. Several challenges were noted, including financial constraints, lack of human resources, cultural barriers, negative publicity, and negative perceptions on malaria.
本研究的目的是评估旨在促进孕妇和儿童使用经杀虫剂处理蚊帐（ITN）的各种传播策略。本研究是对加纳参与疟疾预防的机构所开展传播活动的一项探索性研究。我们进行了深入访谈并对数据进行了分析。我们发现，尽管大多数疟疾预防信息未整合，但大多数干预措施旨在鼓励目标市场获取经杀虫剂处理蚊帐。研究指出了若干挑战，包括资金限制、人力资源短缺、文化障碍、负面宣传以及对疟疾的负面认知。
