Sunscreen use among recreational cyclists: how intentions predict reported behavior.

A nationwide survey measured 927 recreational cyclists' cognitions and perceptions about skin cancer risks, along with sun protection practices and predictors of sunscreen use while cycling. Multiple regressions evaluated associations between perceived costs, rewards, photoaging, self-efficacy and sunscreen use, and potential moderators of the associations between intentions and sunscreen use were examined. Results suggest that when cyclists see the advantages of using sunscreen, are worried about photoaging, and feel efficacious, they have stronger intentions to apply sunscreen before riding. Intentions to use sunscreen while cycling predict reported use of sunscreen, particularly when cyclists perceive sunscreen application as easy and viable.