Mundorf N, Brownell W
Department of Speech Communication, University of Rhode Island, Kingston 02881-0812.
Gerontologist. 1990 Oct;30(5):685-91. doi: 10.1093/geront/30.5.685.
This study updates and extends research on television viewing and magazine reading of older adults and compares it with media preferences of college students. Older adults (n = 74; mean age = 72.08) reported higher levels of television viewing than college students (n = 149; mean age = 19.87). Viewing preferences of both groups were more similar than expected. Although more men than women reported watching television for information, most respondents cited entertainment as the primary motive for television viewing. All but older females showed a stronger preference for male characters. Magazine readership was strongly differentiated by gender and age.
本研究更新并扩展了关于老年人电视观看和杂志阅读的研究，并将其与大学生的媒体偏好进行了比较。老年人（n = 74；平均年龄 = 72.08）报告的电视观看水平高于大学生（n = 149；平均年龄 = 19.87）。两组的观看偏好比预期的更相似。尽管报告为获取信息而看电视的男性多于女性，但大多数受访者将娱乐作为看电视的主要动机。除老年女性外，所有人都对男性角色表现出更强的偏好。杂志读者群在性别和年龄上有很大差异。
