Department of Advertising & Public Relations, Chung-Ang University, Seoul, South Korea.
Health Commun. 2013;28(5):452-60. doi: 10.1080/10410236.2012.693013. Epub 2012 Jul 18.
The last few decades have witnessed the increasing dissemination of information on medical advances such as new medical treatments and prevention/diagnosis technologies through television news. To engage lay audiences with complex information, medical journalists often personalize news stories about medical advances by exemplifying individual patients and their personal experiences. This study investigates the effects of this journalistic technique, which is referred to as human interest framing, on audiences. The results of an experiment provide empirical evidence that the human interest framing of medical news stories can increase audiences' involvement in those stories and facilitate their positive perception of medical advances.
过去几十年见证了信息的日益传播，如通过电视新闻传播新的医疗方法和预防/诊断技术等医学进展。为了让普通观众了解复杂的信息，医学记者经常通过举例说明个别患者及其个人经历，使有关医学进展的新闻报道个性化。本研究调查了这种被称为人文兴趣框架的新闻技巧对受众的影响。实验结果提供了经验证据，表明医学新闻故事的人文兴趣框架可以增加受众对这些故事的参与度，并促进他们对医学进展的正面看法。
