School of Population Health and School of Sport Science, The University of Western Australia, Crawley, Western Australia.
Perspect Public Health. 2013 Mar;133(2):116-21. doi: 10.1177/1757913911419895. Epub 2011 Oct 7.
Individuals can contribute to their own well-being through the adoption of positive health behaviours and the avoidance of negative health behaviours. The promotion of health messages is a cognitive strategy used to influence the adoption of health-enhancing behaviours. Since 1991, arts organizations have been sponsored by the Western Australian Health Promotion Foundation (Healthway) to promote anti-smoking, safe alcohol consumption, physical activity, sun protection and nutrition messages to the general population. The aim of this study was to evaluate the effectiveness of arts sponsorship to promote health messages and therefore gauge the effectiveness of the arts as a communication channel to promote health to the general population.
A secondary analysis of the Healthway Survey of Community Recreation and Health data was conducted. The data were collected via a telephone survey of Western Australian adults aged 16-69 years. Overall, 1997 respondents participated in this study, a response rate of 59%. The analysis included a descriptive investigation, followed by logistic regression analyses of message awareness by those engaged and not engaged in the arts for sponsored anti-smoking, safe alcohol consumption, physical activity, sun protection and nutrition messages.
Overall, 68% of those surveyed were classified as engaged in the arts, either as a participant, attendee or member of an arts organization. In general, those engaged in the arts were significantly more likely to recall health messages relating to physical activity (adjusted OR = 1.9), sun protection (OR = 1.8) nutrition (OR = 1.5), safe alcohol consumption (OR = 1.5) and anti-smoking (adjusted OR = 1.3) than those not engaged in the arts.
Findings from this study suggest the arts have merit beyond intrinsic artistic value and are a viable means of promoting health messages to the general population.
个人可以通过采取积极的健康行为和避免消极的健康行为来促进自身健康。推广健康信息是一种用于影响促进健康行为的认知策略。自 1991 年以来，西方澳大利亚健康促进基金会（Healthway）一直赞助艺术组织，向普通大众宣传反吸烟、安全饮酒、体育活动、防晒和营养信息。本研究的目的是评估艺术赞助促进健康信息的效果，从而评估艺术作为向普通大众宣传健康的沟通渠道的有效性。
对 Healthway 社区娱乐与健康调查数据进行二次分析。这些数据是通过对西澳大利亚 16-69 岁成年人的电话调查收集的。共有 1997 名受访者参加了这项研究，响应率为 59%。分析包括描述性调查，然后对参与和不参与艺术活动的人群对赞助的反吸烟、安全饮酒、体育活动、防晒和营养信息的知晓情况进行逻辑回归分析。
总的来说，68%的调查对象被归类为参与艺术活动，要么是参与者、观众，要么是艺术组织的成员。一般来说，参与艺术活动的人更有可能回忆起与体育活动（调整后的 OR=1.9）、防晒（OR=1.8）、营养（OR=1.5）、安全饮酒（OR=1.5）和反吸烟（调整后的 OR=1.3）相关的健康信息，而不参与艺术活动的人则不太可能回忆起这些信息。
本研究的结果表明，艺术除了具有内在的艺术价值外，还有推广健康信息给普通大众的价值。
