在基于网络的婚外伴侣广告中，建立伴侣关系的人符合性别刻板印象。
Pair-bonded humans conform to sexual stereotypes in web-based advertisements for extra-marital partners.
作者信息
Kelley Trish C, Hare James F
机构信息
Department of Psychology, University of Manitoba, Winnipeg, Canada. Present Address: Freshwater Institute, Fisheries and Oceans Canada, Winnipeg, Canada.
出版信息
Evol Psychol. 2010 Oct 20;8(4):561-72. doi: 10.1177/147470491000800403.
Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site (AshleyMadison.com) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females.
伴侣广告为广告商提供了接触大量潜在伴侣的机会，并且已被证明有助于记录人类择偶偏好中的性别差异。我们对一个面向处于现有配偶关系中的广告商的网站（阿什利·麦迪逊网）的数据进行了编码。虽然我们预测配偶关系可能会使广告商摆脱遵循男性滥交和女性挑剔的性刻板印象，但我们的结果却完全与这些刻板印象一致。因此，我们的研究结果进一步证明，人类的交配行为受到男性和女性之间基本生物学差异的高度限制。
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