Omenaas E, Gulsvik A, Einbu O, Hestetun P A
Lungeavdelingen, Haukeland sykehus, Bergen.
Tidsskr Nor Laegeforen. 1990 Jan 10;110(1):61-2.
A journalist and a physician presented a smoking cessation campaign in four weekend editions of a Norwegian newspaper. A questionnaire was administered to 1,437 persons by telephone, 34% of the readers of the newspaper had actually read one or several of the articles and had gained information and know-how on how to stop smoking. However, only 2% of the readers who smoked daily tried to change their smoking habits.
一名记者和一名医生在挪威一家报纸的四个周末版面上开展了一项戒烟运动。通过电话对1437人进行了问卷调查，结果显示，该报纸34%的读者实际上阅读了其中一篇或几篇文章，并获得了关于如何戒烟的信息和知识。然而，在每日吸烟的读者中，只有2%的人试图改变他们的吸烟习惯。
