Center for Tobacco Control Research and Education, University of California, San Francisco, Room 366 Library, 530 Parnassus, San Francisco, CA 94143-1390, USA.
Prev Chronic Dis. 2012;9:120170. doi: 10.5888/pcd9.120170.
We reviewed the number of incidents of tobacco use (almost exclusively smoking) depicted in movies in the United States in 2011 to compare that with previously reported trends. We counted use or implied use of a tobacco product by an actor in all movies whose box office gross ranked in the top 10 for at least 1 week. Total tobacco incidents per movie rose 7% from 2010 to 2011, ending 5 years of decline; incidents rose 34% per movie rated G, PG, or PG-13 and 7% per R-rated movie. The reversal of progress toward less onscreen smoking in youth-rated movies underscores the need to rate movies with tobacco imagery as R, establishing an industry-wide market incentive to keep youth-marketed movies tobacco-free.
我们回顾了 2011 年美国电影中出现的吸烟（几乎完全是吸烟）事件的数量，以与之前报告的趋势进行比较。我们统计了在所有票房排名前十且至少有一周排名第一的电影中，演员使用或暗示使用烟草产品的次数。与 2010 年相比，2011 年电影中的吸烟事件总数增加了 7%，结束了连续 5 年的下降趋势；G、PG 或 PG-13 级电影的吸烟事件每部增加了 34%，R 级电影的吸烟事件每部增加了 7%。在青少年评级电影中，反吸烟进展的逆转凸显了需要将含有烟草图像的电影评级为 R 级，这建立了一个行业范围内的市场激励机制，以保持面向青年市场的电影无烟。
