Departmentof Communication, University of California-Santa Barbara, Santa Barbara, CA 93106, USA.
Health Commun. 2013;28(1):72-83. doi: 10.1080/10410236.2012.708633.
For two decades, the extended parallel process model (EPPM; Witte, 1992 ) has been one of the most widely used theoretical frameworks in health risk communication. The model has gained much popularity because it recognizes that, ironically, preceding fear appeal models do not incorporate the concept of fear as a legitimate and central part of them. As a remedy to this situation, the EPPM aims at "putting the fear back into fear appeals" ( Witte, 1992 , p. 330). Despite this attempt, however, this article argues that the EPPM still does not fully capture the essence of fear as an emotion. Specifically, drawing upon Lazarus's (1991 ) cognitive appraisal theory of emotion and the concept of dispositional coping style ( Miller, 1995 ), this article seeks to further extend the EPPM. The revised EPPM incorporates a more comprehensive perspective on risk perceptions as a construct involving both cognitive and affective aspects (i.e., fear and anxiety) and integrates the concept of monitoring and blunting coping style as a moderator of further information seeking regarding a given risk topic.
二十年来，扩展平行过程模型（EPPM；Witte，1992）一直是健康风险传播中使用最广泛的理论框架之一。该模型之所以广受欢迎，是因为它具有讽刺意味地认识到，先前的恐惧诉求模型并没有将恐惧概念作为其合法和核心部分纳入其中。作为对此情况的补救措施，EPPM 旨在“将恐惧重新纳入恐惧诉求”（Witte，1992，第 330 页）。然而，本文认为，EPPM 仍然没有完全捕捉到恐惧作为一种情绪的本质。具体来说，本文借鉴了 Lazarus（1991）的情绪认知评估理论和性格应对风格的概念（Miller，1995），试图进一步扩展 EPPM。经修订的 EPPM 纳入了对风险认知的更全面视角，将其视为一个涉及认知和情感方面的结构（即恐惧和焦虑），并整合了监测和钝化应对风格的概念，将其作为对给定风险主题进一步信息寻求的调节因素。
