Herbert Danielle L, Loxton Deborah, Bateson Deborah, Weisberg Edith, Lucke Jayne C
UQ Centre for Clinical Research, University of Queensland, Brisbane, Australia.
J Med Internet Res. 2013 Jan 21;15(1):e10. doi: 10.2196/jmir.2266.
It is imperative to understand how to engage young women in research about issues that are important to them. There is limited reliable data on how young women access contraception in Australia especially in rural areas where services may be less available.
This paper identifies the challenges involved in engaging young Australian women aged 18-23 years to participate in a web-based survey on contraception and pregnancy and ensure their ongoing commitment to follow-up web-based surveys.
A group of young women, aged 18-23 years and living in urban and rural New South Wales, Australia, were recruited to participate in face-to-face discussions using several methods of recruitment: direct contact (face-to-face, telephone or email) and snowball sampling by potential participants inviting their friends. All discussions were transcribed verbatim and analyzed using thematic analysis.
Twenty young women participated (urban, n=10: mean age 21.6 years; rural, n=10: 20.0 years) and all used computers or smart phones to access the internet on a daily basis. All participants were concerned about the cost of internet access and utilized free access to social media on their mobile phones. Their willingness to participate in a web-based survey was dependent on incentives with a preference for small financial rewards. Most participants were concerned about their personal details and survey responses remaining confidential and secure. The most appropriate survey would take up to 15 minutes to complete, be a mix of short and long questions and eye-catching with bright colours. Questions on the sensitive topics of sexual activity, contraception and pregnancy were acceptable if they could respond with "I prefer not to answer".
There are demographic, participation and survey design challenges in engaging young women in a web-based survey. Based on our findings, future research efforts are needed to understand the full extent of the role social media and incentives play in the decision of young women to participate in web-based research.
了解如何让年轻女性参与对她们而言重要问题的研究至关重要。在澳大利亚，关于年轻女性如何获取避孕措施的可靠数据有限，尤其是在服务可能较少的农村地区。
本文确定了让年龄在18 - 23岁的澳大利亚年轻女性参与一项关于避孕和怀孕的网络调查并确保她们持续参与后续网络调查所涉及的挑战。
招募了一群年龄在18 - 23岁、居住在澳大利亚新南威尔士州城乡的年轻女性，通过多种招募方法参与面对面讨论：直接联系（面对面、电话或电子邮件）以及由潜在参与者邀请其朋友进行滚雪球抽样。所有讨论都逐字记录并使用主题分析法进行分析。
20名年轻女性参与（城市，n = 10：平均年龄21.6岁；农村，n = 10：20.0岁），所有参与者每天都使用电脑或智能手机上网。所有参与者都担心上网费用，并利用手机上的免费社交媒体服务。她们参与网络调查的意愿取决于激励措施，更倾向于小额金钱奖励。大多数参与者担心个人信息和调查回复的保密性和安全性。最合适的调查应在15分钟内完成，问题长短结合，颜色鲜艳醒目。如果可以回答“我不想回答”，关于性活动、避孕和怀孕等敏感话题的问题是可以接受的。
让年轻女性参与网络调查存在人口统计学、参与度和调查设计方面的挑战。基于我们的研究结果，未来需要进一步研究以了解社交媒体和激励措施在年轻女性参与网络研究决策中所起作用的全貌。
