Loxton Deborah, Powers Jennifer, Anderson Amy E, Townsend Natalie, Harris Melissa L, Tuckerman Ryan, Pease Stephanie, Mishra Gita, Byles Julie
Priority Research Centre for Gender, Health and Ageing, School of Medicine and Public Health, University of Newcastle, Callaghan, Australia.
J Med Internet Res. 2015 May 4;17(5):e109. doi: 10.2196/jmir.4261.
In 2012, we set out to recruit a cohort of at least 10,000 women aged 18-23 from across Australia. With recent research demonstrating the inadequacy of traditional approaches to recruiting women in this age group, we elected to conduct open recruiting.
Our aim was to report on the overall success of open recruiting and to evaluate the relative success of a variety of recruitment methods in terms of numbers and demographics.
We used referrals, Facebook, formal advertising, and incentives in order to recruit the cohort.
In all, 17,069 women were recruited for the longitudinal online survey, from 54,685 initiated surveys. Of these women, most (69.94%, n=11,799) who joined the longitudinal cohort were recruited via Facebook, 12.72% (n=2145) via the fashion promotion, 7.02% (n=1184) by referral, 4.9% (n=831) via other Web activities, and 5.4% (n=910) via traditional media.
Facebook was by far the most successful strategy, enrolling a cohort of women with a similar profile to the population of Australian women in terms of age, area of residence, and relationship status. Women recruited via fashion promotion were the least representative. All strategies underrepresented less educated women-a finding that is consistent with more traditional means of recruiting. In conclusion, flexibility in recruitment design, embracing new and traditional media, adopting a dynamic responsive approach, and monitoring the results of recruiting in terms of sample composition and number recruited led to the successful establishment of a new cohort.
2012年，我们着手从澳大利亚各地招募至少10000名年龄在18至23岁之间的女性。近期研究表明传统方法在招募该年龄组女性方面存在不足，因此我们选择进行公开招募。
我们的目的是报告公开招募的总体成功率，并从人数和人口统计学角度评估各种招募方法的相对成功率。
我们利用推荐、脸书、正式广告和激励措施来招募该队列。
总共从54685份发起的调查中招募了17069名女性参与纵向在线调查。在这些女性中，加入纵向队列的大多数（69.94%，n = 11799）是通过脸书招募的，12.72%（n = 2145）通过时尚推广招募，7.02%（n = 1184）通过推荐招募，4.9%（n = 831）通过其他网络活动招募，5.4%（n = 910）通过传统媒体招募。
脸书是迄今为止最成功的策略，招募的女性队列在年龄、居住地区和恋爱状况方面与澳大利亚女性总体情况相似。通过时尚推广招募的女性代表性最差。所有策略都未充分招募到受教育程度较低的女性——这一发现与更传统的招募方式一致。总之，招募设计的灵活性、采用新媒体和传统媒体、采取动态响应方法以及根据样本构成和招募人数监测招募结果，促成了一个新队列的成功建立。
