Jeong Hyeonju, Park Hyun Soon
Sungkyunkwan University, Seoul, South Korea.
Sungkyunkwan University, Seoul, South Korea
Asia Pac J Public Health. 2015 Mar;27(2):NP2040-8. doi: 10.1177/1010539512472359. Epub 2013 Jan 25.
This study is based on the theory of reasoned action and self-efficacy, and it examines the mediating role of attitude, subjective norm, and self-efficacy between parasocial interaction and the intention to donate organs. Judgment sampling was used and 329 respondents were participated in the survey. Participants consisted of 102 males (30.9%) and 227 females (69.1%), and their ages ranged from 13 to 77 years. The Cronbach's α for each scale was .81 for parasocial interaction scale (M = 3.01, SD = 0.55), .89 for attitude scale (M = 4.28, SD = 0.55), .89 for subjective norm (M = 4.28, SD = 0.55), and .76 for self-efficacy (M = 3.31, SD = 0.89). The level of parasocial interaction was found to be significantly associated with attitude and subjective norms that predicted intention to register as organ donors. Although the mediating effect of self-efficacy between parasocial interaction and intention has been proven, self-efficacy showed a conflicting result in the process of model testing in that the level of parasocial interaction affected the degree of subjective norms, which in turn influenced intention by enhancing self-efficacy. The results indicate that parasocial interaction has an indirect effect on intention to register as organ donors through attitude and subjective norms. It is expected that this finding contributes to developing a number of strategies to encourage people's intention to register as organ donors.
本研究基于理性行动理论和自我效能感理论，考察了准社会互动与器官捐赠意愿之间态度、主观规范和自我效能感的中介作用。采用判断抽样法，329名受访者参与了调查。参与者包括102名男性（30.9%）和227名女性（69.1%），年龄在13至77岁之间。准社会互动量表的克朗巴哈α系数为0.81（M = 3.01，SD = 0.55），态度量表为0.89（M = 4.28，SD = 0.55），主观规范为0.89（M = 4.28，SD = 0.55），自我效能感为0.76（M = 3.31，SD = 0.89）。研究发现，准社会互动水平与预测器官捐赠登记意愿的态度和主观规范显著相关。虽然自我效能感在准社会互动与意愿之间的中介作用已得到证实，但在模型检验过程中，自我效能感呈现出矛盾的结果，即准社会互动水平影响主观规范程度，主观规范又通过增强自我效能感进而影响意愿。结果表明，准社会互动通过态度和主观规范对器官捐赠登记意愿产生间接影响。期望这一发现有助于制定一系列策略来鼓励人们登记成为器官捐赠者。
