Whether physicians like it or not, the media is playing a growing role in the care of patients. Physicians must be prepared to deal with growing patient awareness of their health, and they must provide balance for inaccurate information when it is presented. For the physician grappling with this emerging situation, a careful understanding of medicine and the media is essential.
无论医生们喜欢与否,媒体在患者护理方面正发挥着越来越大的作用。医生们必须做好准备,应对患者对自身健康日益增强的意识,并且当出现不准确信息时,他们必须予以平衡。对于应对这一新形势的医生而言,深入理解医学与媒体至关重要。