CVS/pharmacy, Bellefonte, PA, USA.
J Am Pharm Assoc (2003). 2013 Jan-Feb;53(1):70-7. doi: 10.1331/JAPhA.2013.11097.
To evaluate whether the use of personal selling, in combination with other promotional techniques, could improve patient commitment to receive the targeted intervention of herpes zoster vaccine (Zostavax-Merck).
Two locally owned grocery store chain pharmacies in the Kansas City, MO, metropolitan area (Price Chopper Pharmacy 11 [PC11] and Price Chopper Pharmacy 36 [PC36]).
Price Chopper Pharmacy employs pharmacists who are able to administer vaccinations to patients within the dispensing workflow.
Passive signage promoting zoster vaccine was placed at both PC11 and PC36. Personal selling by pharmacy staff to targeted patients was implemented at PC36, where patients were encouraged to receive zoster vaccine at prescription pick up and/or by personalized letter.
Primary measures included comparison of the number committing to receive zoster vaccine at either pharmacy, comparison of patient perceptions regarding each pharmacy's promotion of zoster vaccine, and pharmacy staff time spent identifying targeted patients and performing personal selling activities.
90 of 745 targeted patients (12.1%) at PC36 made commitments to receive zoster vaccine compared with 9 of 614 (1.5%) at PC11 (P < 0.001). The barrier of "Dr. hasn't told me I need it" was reduced for PC36 patients (P < 0.05). Patients receiving vaccination had a more favorable attitude toward receiving zoster vaccine than unvaccinated patients (P < 0.01). Among unvaccinated patients, those at PC36 had a more favorable attitude toward receiving zoster vaccine after interacting with a pharmacist (P < 0.05).
Personal selling increased patient commitment to receiving a targeted intervention significantly. By using personal selling, pharmacists resolved barriers to immunization.
评估个人销售与其他促销技术相结合是否能提高患者接受带状疱疹疫苗（Zostavax-Merck）目标干预的意愿。
堪萨斯城，密苏里州，两个当地拥有的连锁杂货店药房（Price Chopper Pharmacy 11 [PC11] 和 Price Chopper Pharmacy 36 [PC36]）。
Price Chopper Pharmacy 雇佣的药剂师能够在配药工作流程中为患者接种疫苗。
在 PC11 和 PC36 放置了宣传带状疱疹疫苗的被动标识。PC36 的药房工作人员对目标患者进行了个人销售，鼓励患者在取药时或通过个性化信件接种带状疱疹疫苗。
主要测量指标包括比较两家药房中承诺接种带状疱疹疫苗的患者人数，比较患者对每家药房推广带状疱疹疫苗的看法，以及药房工作人员花费时间确定目标患者并进行个人销售活动。
在 PC36，745 名目标患者中有 90 名（12.1%）承诺接种带状疱疹疫苗，而在 PC11，614 名患者中有 9 名（1.5%）（P<0.001）。PC36 患者的“医生没告诉我需要接种”这一障碍有所减少（P<0.05）。接种疫苗的患者对接种带状疱疹疫苗的态度比未接种疫苗的患者更有利（P<0.01）。在未接种疫苗的患者中，与药剂师互动后，PC36 的患者对接种带状疱疹疫苗的态度更为有利（P<0.05）。
个人销售显著增加了患者接受目标干预的意愿。通过使用个人销售，药剂师解决了免疫接种的障碍。
