Centre for Behavioural Research in Cancer, Cancer Council Victoria, , Melbourne, Australia.
Tob Control. 2014 Jan;23(1):70-6. doi: 10.1136/tobaccocontrol-2013-050987. Epub 2013 May 27.
We aimed to assess change in cigarette pack retrieval time in small retail outlets following the introduction of plain packaging in Australia in 1 December 2012.
A sample of 303 milk bars, convenience stores, petrol stations and newsagents was selected in four capital cities, stratified by area socioeconomic status. In June and September (baseline months), the first 2 weeks of December 2012, and February 2013, stores were visited by trained fieldworkers who requested a cigarette pack of a pre-determined brand, variant and pack size, unobtrusively recording the time from the end of the request to when the pack was scanned or placed on the counter.
In multivariate analysis, December retrieval time (12.43 s) did not differ from June (10.91 s; p=0.410) or February (10.37 s; p=0.382), but was slower than September (9.84 s; p=0.024). In December, retrieval time declined as days after plain packaging implementation increased (β=-0.21, p=0.011), returning to the baseline range by the second week of implementation. This pattern was not observed in baseline months or in February. Sensitivity analyses showed that results were robust to the variability in purchasing circumstances in tobacco retail outlets.
Retailers quickly gained experience with the new plain packaging legislation, evidenced by retrieval time having returned to the baseline range by the second week of implementation and remaining so several months later. The long retrieval times predicted by tobacco industry-funded retailer groups and the consequent costs they predicted would fall upon small retailers from plain packaging are unlikely to eventuate.
我们旨在评估 2012 年 12 月 1 日澳大利亚实施平装包装后，小零售商卷烟包装取货时间的变化。
在四个首府城市，按地区社会经济地位进行分层，选择了 303 家牛奶酒吧、便利店、加油站和报刊亭作为样本。在 6 月和 9 月（基线月份）、2012 年 12 月的前两周以及 2013 年 2 月，经过培训的现场工作人员会到商店访问，他们会索取预定品牌、变体和包装尺寸的卷烟包装，不引人注目地记录从请求结束到包装被扫描或放在柜台上的时间。
在多变量分析中，12 月的检索时间（12.43 秒）与 6 月（10.91 秒；p=0.410）或 2 月（10.37 秒；p=0.382）没有差异，但比 9 月（9.84 秒；p=0.024）慢。在 12 月，随着实施平装包装后天数的增加，检索时间逐渐减少（β=-0.21，p=0.011），在实施后的第二周恢复到基线范围。在基线月份或 2 月，没有观察到这种模式。敏感性分析表明，结果对烟草零售环境中购买情况的变化具有稳健性。
零售商很快获得了新的平装包装法规的经验，检索时间在实施后的第二周已恢复到基线范围，并且几个月后仍保持在该范围，这证明了这一点。烟草行业资助的零售商团体预测的长时间检索时间以及随之而来的他们预测的来自平装包装的成本对小零售商来说不太可能发生。
