Forest Pierre-Gerlier
Pierre Elliott Trudeau Foundation.
Healthc Pap. 2012;12(4):58-62; discussion 64-6. doi: 10.12927/hcpap.2013.23226.
Applications of behavioural economics to public policy are immediate and enlightening. In health policy, where we are exposed to a new fad every other month, it is not indifferent that we deal with a research program that is solidly grounded in decades of scholarship and that is supported by economic theory. Moreover, the experimental and realist bias of behavioural economics is attuned to our need for tested solutions and pragmatic improvements. Adam Oliver's paper is centred on methods that could incite people to make better, healthier lifestyle choices. But his approach can also help us formulate better regulations and smarter legislation. It can help us review the design of health organizations and care pathways. It encourages our efforts to properly use evidence and information. And finally, it forces us to examine the system of incentives and may even give someone the idea of looking at the underlying structure of power.
行为经济学在公共政策中的应用立竿见影且具有启发性。在卫生政策领域，每隔一个月就会有新的时尚潮流出现，因此，我们应对一个基于数十年学术研究且有经济理论支撑的研究项目，这并非无关紧要。此外，行为经济学的实验性和现实主义倾向契合了我们对经过验证的解决方案和务实改进的需求。亚当·奥利弗的论文聚焦于能够激励人们做出更优、更健康生活方式选择的方法。但他的方法也能帮助我们制定更好的法规和更明智的立法。它能帮助我们审视卫生组织和护理路径的设计。它鼓励我们努力恰当地运用证据和信息。最后，它促使我们审视激励机制，甚至可能让某些人萌生审视权力潜在结构的想法。
