Ellen Moriah, Shamian Judith
McMaster University, Canada.
Healthc Pap. 2012;12(4):27-30; discussion 64-6. doi: 10.12927/hcpap.2013.23220.
In the lead essay, Oliver differentiates between utilizing incentives to motivate single simple behaviour changes (e.g., getting immunizations, undergoing screening tests) and using them to motivate sustained behaviour changes (e.g., losing weight, quitting smoking). This commentary focuses on the latter. Here, the authors talk about four main points related to the lead article: (1) governmental intervention, (2) understanding why people do not change their behaviour, (3) contemplating motivational "nudges" other than money and (4) other policy considerations.
在首篇文章中，奥利弗区分了利用激励措施来推动单一简单行为改变（例如接种疫苗、接受筛查测试）和利用它们来推动持续性行为改变（例如减肥、戒烟）。本评论聚焦于后者。在此，作者们谈到了与首篇文章相关的四个要点：（1）政府干预，（2）理解人们不改变行为的原因，（3）思考除金钱之外的激励“助推”措施，以及（4）其他政策考量。
