Connecticut College, New London, CT, United States.
Body Image. 2013 Sep;10(4):648-52. doi: 10.1016/j.bodyim.2013.05.001. Epub 2013 Jun 14.
Social comparison theory suggests that evaluating the self in comparison with others (e.g., peers, celebrities, models) can influence body image. Experimental studies that have tested effects of viewing idealized images in the media often show that women feel worse about themselves after seeing images that illustrate the beauty ideal. Twitter presents a naturally occurring opportunity to study viewers' reactions. An analysis was conducted of 977 tweets sent immediately before and during the 2011 Victoria's Secret Fashion Show that reference the show. Although the majority were idiosyncratic remarks, many tweets contain evidence of upward social comparisons to the fashion models. There were tweets about body image, eating disorders, weight, desires for food or alcohol, and thoughts about self-harm. The results support social comparison theory, and suggest that vulnerable viewers could experience negative affect, or even engage in harmful behaviors, during or after viewing the show or others like it.
社会比较理论表明，通过与他人（例如，同龄人、名人、模特）进行自我评估，可以影响身体形象。实验研究表明，观看媒体中理想化的形象往往会让女性在看到体现美丽理想的形象后对自己感觉更糟。推特提供了一个自然的机会来研究观众的反应。对 2011 年维多利亚的秘密时装秀期间发送的 977 条提及该节目的推文进行了分析。尽管大多数推文都是个人化的言论，但许多推文都包含了与时尚模特进行向上社会比较的证据。有关于身体形象、饮食失调、体重、对食物或酒精的渴望以及自我伤害的想法的推文。结果支持社会比较理论，并表明在观看节目或类似节目期间或之后，易受影响的观众可能会感到负面情绪，甚至从事有害行为。
