Sydney School of Public Health, The University of Sydney, Edward Ford Building (A27), Sydney, NSW 2006, Australia.
BMC Public Health. 2013 Jun 25;13:610. doi: 10.1186/1471-2458-13-610.
Alcohol policy priorities in Australia have been set by the National Preventative Health Task Force, yet significant reform has not occurred. News media coverage of these priorities has not reported public health experts as in agreement and Government has not acted upon the legislative recommendations made. We investigate policy experts' views on alcohol policy priorities with a view to establishing levels of accord and providing suggestions for future advocates.
We conducted semi-structured in depth interviews with alcohol policy experts and advocates around Australia. Open-ended questions examined participants' thoughts on existing policy recommendations, obvious policy priorities and specifically, the future of national reforms to price and promotions policies. All transcripts were analysed for major themes and points of agreement or disagreement.
Twenty one alcohol policy experts agreed that pricing policies are a top national priority and most agreed that "something should be done" about alcohol advertising. Volumetric taxation and minimum pricing were regarded as the most important price policies, yet differences emerged in defining the exact form of a proposed volumetric tax. Important differences in perspective emerged regarding alcohol promotions, with lack of agreement about the preferred form regulations should take, where to start and who the policy should be directed at. Very few discussed online advertising and social networks.
Despite existing policy collaborations, a clear 'cut through' message is yet to be endorsed by all alcohol control advocates. There is a need to articulate and promote in greater detail the specifics of policy reforms to minimum pricing, volumetric taxation and restrictions on alcohol advertising, particularly regarding sporting sponsorships and new media.
澳大利亚国家预防保健工作组已经确定了酒精政策的优先事项，但重大改革尚未发生。新闻媒体对这些优先事项的报道并未报道公众健康专家的一致意见，政府也没有对立法建议采取行动。我们调查了酒精政策专家对酒精政策优先事项的看法，以期确定一致程度，并为未来的倡导者提供建议。
我们在澳大利亚各地对酒精政策专家和倡导者进行了半结构式深入访谈。开放式问题探讨了参与者对现有政策建议、明显的政策优先事项以及特别是国家对价格和促销政策进行改革的未来的看法。所有转录本都进行了主要主题和一致或不一致点的分析。
21 名酒精政策专家一致认为定价政策是国家的首要优先事项，大多数人认为应该对“应该采取措施”来解决广告问题。从量税和最低价格被认为是最重要的价格政策，但在定义拟议从量税的确切形式方面存在差异。关于酒精促销，出现了重要的观点差异，对于监管应采取的形式、从哪里开始以及政策应针对谁，缺乏共识。很少有人讨论在线广告和社交网络。
尽管存在现有的政策合作，但所有酒精控制倡导者都尚未认可明确的“贯穿”信息。需要更详细地阐明和推动最低价格、从量税和限制酒精广告改革的具体细节，特别是针对体育赞助和新媒体。
