Visual self-images of scientists and science in Greece.

A popular and well-established image of scientists and science dominates in the public field, signifying a contradictory and multifaceted combination of stereotypes. This paper investigates crucial aspects of the visual self-image of Greek scientists and science as exposed in photographic material retrieved from relevant institutions' websites. In total 971 photos were analysed along dimensions corresponding to the image of scientists and science. Analysis demonstrates ambivalence in Greek scientists' self-images between traditional stereotypic characteristics and an intention to overcome them. Differences between the self-images of physics, chemistry and biology are determined, as well as between the "masculine" and "feminine" face of science. Implications concerning improvements in science and scientists' self-images and further research are presented.