Department of Preventive of Medicine, Fudan University's SPH, 138 Yixueyuan Road, Shanghai 200032, People's Republic of China, Medical College of Fudan University, P.O. Box 275, 138 Yixueyuan Road, Shanghai 200032, People's Republic of China, Journalism School of Fudan University, 400 Guoding Road, Shanghai 200433, People's Republic of China, Department of Behavioral Sciences & Health Education, Emory University's Rollins SPH, 1518 Clifton Road, Atlanta, Georgia 30322, USA and Hubert Department of Global Health, Emory University's Rollins SPH, 1518 Clifton Road, Atlanta, Georgia 30322, USA.
Health Educ Res. 2013 Oct;28(5):879-87. doi: 10.1093/her/cyt075. Epub 2013 Aug 2.
This study aims to examine beliefs among residents of Shanghai, China concerning tobacco advertising and control policies concurrent with new restrictions on tobacco use and advertising in the city. A total of 518 residents of Shanghai completed a telephone interview survey. We found that 51% of participants had seen or heard of the Zhonghua cigarette brand's 'Love China' tobacco ad campaign in the past 2 years, 59% believed that the campaign would influence people to buy this specific cigarette brand as a gift, and 30% believed that it would encourage smoking. More than 75% of respondents would support legislation banning tobacco advertising in all public places, and 88% would support legislation prohibiting smoking in all public places. Multivariate analyses indicated that those who were female, more than 50 years, have accepted college and above education, and perceived greater benefits to smoking cessation were more likely to support banning tobacco advertising and prohibiting smoking in public places. Non-smokers were more likely to support prohibiting smoking in public places. The findings suggest that although tobacco advertising is widely prevalent in Shanghai, it is disliked by the public. Respondents showed high levels of support for tobacco control policies.
本研究旨在考察中国上海居民对烟草广告和控制政策的看法，同时考虑到该市对烟草使用和广告的新限制。共有 518 名上海居民完成了电话访谈调查。我们发现，51%的参与者在过去 2 年内见过或听说过中华香烟的“爱中国”烟草广告活动，59%的人认为该活动会影响人们购买这种特定的香烟品牌作为礼物，30%的人认为该活动会鼓励吸烟。超过 75%的受访者支持立法禁止在所有公共场所进行烟草广告宣传，88%的受访者支持立法禁止在所有公共场所吸烟。多变量分析表明，女性、50 岁以上、接受过大学及以上教育、认为戒烟更有益的人更有可能支持禁止烟草广告和在公共场所禁烟。不吸烟者更有可能支持在公共场所禁烟。研究结果表明，尽管烟草广告在上海广泛存在，但公众并不喜欢。受访者对烟草控制政策表现出高度支持。
